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Station Profile

SherylCrowFormat & Call Letters

Classic Hits - CKJH 

Format Description

CK 750 Classic Hits is not an era of music – it is a state of mind. The typical CK 750 listener grew up listening to the Classic Hits of the 60’s & 70's.

Artists: Superstars such as the Rolling Stones, Elton John, CCR , The Steve Miller Band, Lynyrd Skynyrd, Billy Joel, The Beatles, Santana, Bob Seger, The Bee Gees, Eric Clapton, and The Doors made this format one that will stand the test of time!

elton john

The Classic Hits radio dial reaches over 3.7 million Canadians (13%). The Classic Hits music format has grown as one of the fastest growing formats in Canada throughout the years.

The top three regular uses of Radio Listening by Classic Hits audiences in Canada are music, news and weather.

83% of listeners say they listen to radio for music.
59% listen fornews.
52% listen for weather reports.

CK 750's Classic Hits format continues to remain one of the most popular formats in Canada today.


couple shoppingDemographic Profile

CK 750's core audience consists of adults aged 35 to 64 years old representing over 40% of the 125,000 people in north east and central Saskatchewan.

Age: Over half (53%) of Classic Hits listeners in Canada fall into the 35-54 age group. Listeners are most likely to be between the ages of 35 to 44 and 45-54.

Gender: In Canada, 52% of Classic Hits listeners are Female while 48% are male.

Education: CK 750 listeners are well educated with some post-secondary schooling (60%)

office 16Occupation: The typical CK 750 listener is employed (82%).

Over 30% are employed as Owners, Managers or Professionals, 15% are employed as Trades people, 13% are employed in the Sales and Service industry and 12% are employed as Administrators or Clerical staff.

The average CK 750 listener is married (60%); with at least 1 child (51%)

Home: 71% of Classic Hits listeners are married and/or living in a common-law arrangement. 18% are single/never married and 8% are separated/divorced or widowed.

CK 750's listeners have high disposable income!


Lifestyle Profile

Home: CK 750 Targets Home Owners. 76% owns a home. A huge category with these consumers is home improvement and home decorating.

construction 10Home Spending: Started or completed in the past 2 years

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)
CK 750 listeners are in their prime earning and spending years. 


CK 750 Listeners

CK 750 is one of the most powerful performing formats for advertisers today!

electronics 5

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

man keysSpending: 18% of Classic Hits listeners in Canada plan on buying/leasing a new vehicle within the next 12 months. Of these listeners 15% plan on spending $10,000 or more and 10% plan on spending $20,000 or more on their new vehicle.

Total retail expenditures for Saskatchewan are projected at $16.3 Billion for 2012 - $2.3 Billion will be spent by listeners in our prime coverage area.

Activity: CK 750 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

The CK 750 audience is likely to spend up to 23 hours every week listening with more than 1/3 of his/her time spent listening at work.

The typical CK 750 Listener is the ideal consumer with lots of money to spend.

Source: Numeris-RTS Fall, P12+ who listen to Classic Hits in Canada.

Wake Up With Dave Baker Mornings On CK 750

davebaker

 

Listeners throughout Northeast and Central Saskatchewan start their day with Dave Baker and Classic Hits of the 60’s & 70’s weekday mornings from 5:30 to 10. 



Alice McFarlane Farm News

Keeping our large Farm Audience informed, CK 750’s Alice McFarlane gives our listeners need-to-know agricultural news, reports and information throughout the day including a one hour noon broadcast, “Ag Access”.

 

Branden Crowe Sports



CK 750
is Saskatchewan’s Sports Leader with live Play by Play of over 100 SJHL Hockey games each season. CK 750 is also the exclusive Radio Voice of the U of S Huskies Football team. 



  


CK 750Coverage Map

CKJH Cvrg Map Jul12 500 no border

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