Station Profile

CarrieUnderwoodFormat & Call Letters


Format Description

CJVR FM's Country format from year to year continues to remain one of the most popular music formats in Canada.

CJVR FM offers the perfect mix of Today’s Best Country along with Classic Country.

Artists: Listeners tune into CJVR FM to hear artists such as Lady Antebellum, Tim McGraw, Zac Brown Band, Keith Urban, Kenny Chesney, Taylor Swift, Brad Paisley, Patty Loveless, Toby Keith, George Strait, John Michael Montgomery, Miranda Lambert, Carrie Underwood and many more. 

Over 3.8 million (13%) Canadians 12+listen to Country music weekly. On average, this group will listen for a total of 23.2 hours a week.

Demographic Profile

The typical CJVR FM listener is between the age of 25 and 59 representing almost half the 125,000 people in northeast and central Saskatchewan.

Age & Gender: CJVR FM's core audience aged 25 to 44 (slightly more female than male)

man 4

Household Income:Most of CJVR's listeners are employed and have high household incomes that are above average as compared to other Canadian households.

80% of CJVR FM’s listeners are employed and living in a household that is earning over $97,000 annually with almost - - $78,000 disposable income. This is projected to increase by 20% in the next 5 years.

- 22% of Country listeners have a household income over $100,000.
- 14% of Country listeners have a household income of $75,000-$95,999.
- 13% of Country listeners have a household income of $60,000-$74,999.
- 21% of Country listeners have a personal income of $40,000 - $59,999.

Almost a quarter (21%) of Country listeners are employed as Owners, Managers, or Professionals.

Marital Status

67% of Country listeners are married or living in a common-law relationship.
19% of Country listeners are single.
20% of Country listeners have children under the age of 12 in their household and 19% have teenagers.

CJVR FM's listeners are the ideal consumers with lots of money to spend. Total retail expenditures for Saskatchewan are projected at $16.3 Billion for 2012 - $2.3 billion will be spent by listeners in our prime coverage area.

Lifestyle Profile

CJVR FM targets homeowners.

Almost three quarters (74%) of Country listeners in Canada own their home and 41% spent $1,000‐$9,999 on home improvements in the past two years. A huge category with these consumers is home improvement and home decorating.

construction 20Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects
CJVR FM's listeners are in their prime earning and spending years. 

CJVR FM's Listeners

CJVR FM is one of the most powerful performing formats for advertisers today!

electronics 5

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.

Spending: CJVR FM's listeners have high household incomes and are above average consumers in these categories:

woman carkeys 3Spent $40,000.00 or more on new vehicles in the past two years.
Spent $1,000.00 + on electronics in the past year.
Spent $1,000.00 + on computer equipment in the past year.
Spent $1,000.00 + on women's clothing in the past year.
Spent $1,000.00 + on sporting goods in the past year.
Spent $1,000.00 + on appliances in the past year.
Shopped at a jewelry store in the past year.

couple dinnerConsumed beer 7 to 12 times in the past week.
Consumed spirits/liquor 4 to 6 times in the past week.
Attended sporting events 7 or more times in the past year.

Attended theatre/ballet/opera 7+ times in the past year.
Attended Movies 7+ times in the past year.
Attended Casinos 7+ times in the past year.
Attended Bars or Clubs 7+ times in the past year.
Restaurants: Fine dining 5 or more times monthly
Restaurants: Family dining 5 or more times monthly

Financial Services/Investments: CJVR FM's targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

woman computer

34% Have personal overdraft protection.
33% Have mutual funds.
27% Have savings/investments over $100,000+
21% Have GICs.
13% Have RRIFs

Country listeners are 12% more likely than the average Canadian to have more than $100,000 in savings or investments. Just over half (51%) of Country listeners shopped at a shopping mall in the past month.

Activities: Country CJVR FM attracts listeners who are very actively participating in exercise and fitness, cross-country skiing, downhill skiing, hockey, ice skating, snowmobiling, gardening, arts/craft, boating, biking, golfing, fishing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Listening Patterns

woman headphones 3The typical CJVR FM listener is likely to spend up to 23 hours a week listening.
Our listeners typically listen to CJVR FM every day of the week.
Our listeners are likely to spend more than 60% of their listening while in the car and at work
47% of Country listeners in Canada are heavy users of radio and are 37% more likely than the average Canadian to fall into the heavy listening radio category.
Just over two thirds (67%) of Country listeners in Canada tune into radio each weekday. This is on par with television and out-delivering all other major media.

The majority (84%) of Country listeners in Canada tuned into Radio yesterday.

Source: Statistics Canada, Financial Post Markets Reports, Numeris

Get more customers and increase sales with CJVR FM.

Wake Up With Bill Wood Mornings On CJVR FM

Bill Wood has been waking up CJVR FM's morning audience for the past three decades. The Bill Wood Show is the local morning show for over one hundred communities within our vast coverage area in Northeast and Central Saskatchewan.

Cam Lee Local News

News Director, Cam Lee, keeps CJVR FM listeners up-to-date with all the local news, sports, weather and information about important events in their hometowns.


CJVR FM Coverage Map


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